Walmart+ Gaining Momentum, Hits 32 Million Members
Walmart’s membership program, Walmart+, is gaining momentum and attracting younger, higher-income shoppers, according to a research note published by Deutsche Bank.
The subscription service — which launched almost exactly one year ago — has grown to an estimated 32 million U.S. households, according to the equity research firm’s monthly surveys of consumers. In the note, retail analyst Krisztina Katai said Walmart+ has hit an “inflection point” after....