NESN Launches NESN 360 Rewards Program
NESN has unveiled a new loyalty program called NESN 360 Rewards as part of enhancing its direct-to-consumer (DTC) service, NESN 360. The program offers year-round benefits for NESN 360 subscribers and authenticated users, including offers, discounts, and access to experiences tied to New England teams and local brands.
Some of the inaugural offers include discounted tickets (e.g. Red Sox games, TD Garden concerts), exclusive access to Bruins ProShop deals, bank offers like a checking account bonus from Salem Five Bank, discounts on subscriptions (e.g. Fox One, The Boston Globe, Boston Magazine), and deals with retailers like BJ’s Wholesale Club. Additionally, there are restaurant and dining offers, and discounts on NESN-branded merchandise.
To access NESN 360 Rewards, users must have the NESN 360 app and sign up either via their TV provider or through direct subscription. The program is optional (users must opt in to receive offers).
Learn more here.
Publix Charities Gives $15 Million Donation
Publix, Publix Markets Charities (PSMC), and its associates are coming together to fight food insecurity across its operating region. PSMC is donating $15 million to over 400 local food banks and other nonprofits, including 40 Feeding America partner food banks.
The support will fund programs such as weekend backpack food initiatives, food pantries, and meal delivery services. Some of the funds are also earmarked for one-time capital needs like vehicle purchases and facility improvements for partner food banks.
This contribution boosts Publix Super Markets Charities’ (PSMC) long-term commitment to fighting hunger. Since 2015, PSMC has invested over $78 million toward hunger-relief efforts. The company also operates ongoing food donation programs: its “Good Together” program donates safe but unsellable food, having given over 1 billion pounds since it began in 2009, and a produce donation program (started in 2020) that has delivered over 150 million pounds of fresh produce.
Learn more here.
Macy’s Kicks Off Holiday Countdown with 100 Days to Christmas
Macy’s has kicked off its “100 Days to Christmas” holiday campaign, introducing a mix of curated gift offerings and festive experiences designed to spark early holiday excitement. The brand will be unveiling its Top 100 Holiday Gifts, alongside bringing back its much-loved traditions while adding fresh touches, including an expanded Santa Tour that will visit multiple cities across the U.S. and new immersive holiday photo experiences.
The retailer is also doubling down on experiential shopping, with activations such as Santa’s Village and Workshop, Holiday Lane décor zones, and the Holiday Square markets. These include the return of the open-air marketplace at Macy’s Herald Square in New York City, as well as the debut of a new Holiday Square in Chicago, created in partnership with Bensidoun USA.
Beyond in-store activations, Macy’s is weaving in interactive and digital elements to broaden engagement. The company will launch “Macy’s Most Wonderful Holiday Mix,” a holiday playlist created by crowdsourced song suggestions on social media, later released on Spotify. By blending curated gift assortments, memorable in-store experiences, and participatory digital activations, Macy’s aims to position itself as a central part of holiday traditions—encouraging customers to start their shopping earlier, discover new trends and exclusive brands, and celebrate the season with Macy’s as both a retail and cultural touchstone.
Learn more here.