The latest news in the world of customer experience and customer loyalty.
Is cryptocurrency the new reward for loyalty?
There are many ways to reward loyal customers, and the University of New South Wales in Sydney, Australia, is adding to the list. A recent article on CMO.com.au, revealed that the university just completed a trial in which customers were rewarded with cryptocurrency instead of points. The cryptocurrency was through Ether, which is second to Bitcoin in cryptocurrency market capital. The article called....