Humana Launches Pharmacist Rewards Program
Humana Healthy Horizons in Ohio and CPESN USA have launched a new value-based Pharmacist Quality Rewards program aimed at improving care for Medicaid members with chronic conditions, particularly hypertension and diabetes. The initiative financially incentivizes community pharmacists to help close care gaps, recognizing their unique position as frequent, accessible touchpoints for patients. By leveraging pharmacists’ regular interactions with members, the program seeks to expand access to care and improve overall health outcomes.
The program is built on a pay-for-performance model aligned with established healthcare quality metrics, including blood pressure control and diabetes management benchmarks. Participating pharmacies receive actionable, patient-level insights that highlight missed screenings or out-of-range results, enabling pharmacists to intervene directly at the point of care. This can include conducting on-site testing, providing counseling, and coordinating with physicians when follow-up care is needed.
Ultimately, the program reflects Humana’s broader push toward value-based care and stronger community-based partnerships. By integrating pharmacists more deeply into the care delivery model and rewarding them for measurable health outcomes, the initiative aims to improve patient experience, reduce barriers to care, and strengthen coordination across the healthcare system. Early results suggest that engaging community pharmacists in this way can meaningfully improve chronic disease management while potentially lowering overall healthcare costs.
Learn more here.
National Geographic Unveils Earth Month Sweepstakes
National Geographic has launched its 2026 Earth Month sweepstakes as part of its broader “Step Into Wonder” campaign, inviting audiences to engage more deeply with the natural world. The initiative centers on inspiring curiosity and appreciation for the planet by giving fans a chance to move beyond screens and experience nature firsthand. This marks the third year of the annual sweepstakes, reinforcing the brand’s mission to connect people with the environment through exploration and storytelling.
The grand prize offers a once-in-a-lifetime trip for one winner and up to three guests, with a choice between two immersive expeditions: an eight-day cruise through Alaska’s glaciers and wilderness or a ten-day journey to the Galápagos Islands. Both trips are operated in partnership with National Geographic-Lindblad Expeditions and include airfare, accommodations, guided excursions, meals, and expert-led experiences with scientists and naturalists. The goal is to provide travelers with hands-on opportunities to explore, observe wildlife, and gain deeper insight into the ecosystems they visit.
Participants can enter the sweepstakes daily through April 30, 2026, increasing their chances of winning while engaging with Earth Month content. The campaign also extends beyond the contest itself, featuring related programming and content that highlight environmental beauty and conservation.
Learn more here.
GEICO Teams Up with Dallas Wings in New Multi-Year Deal
The Dallas Wings and GEICO announced a new multi-year partnership centered on advancing women’s sports, youth development, and community impact in North Texas. As an official partner, GEICO will support initiatives that enhance fan engagement, including game-day experiences, storytelling, and digital content tied to the team’s growing audience.
A major component of the partnership is GEICO’s role as the presenting partner of the Dallas Wings’ youth basketball summer camps. The collaboration will also include community service efforts across the region, reflecting both organizations’ shared focus on local impact. Team leadership emphasized that GEICO’s investment aligns with the Wings’ priorities of elevating women’s sports while expanding outreach and engagement with younger audiences.
The deal also strengthens GEICO’s broader presence in North Texas, where the company has deep roots and ongoing expansion efforts. Branding and activations will appear across the team’s home venues and social channels, leveraging the Wings’ rapidly growing fan base. Overall, the partnership highlights GEICO’s long-term strategy of investing in women’s sports and community-driven initiatives while increasing visibility in a key regional market.
Learn more here.