Caesars Revives Millionaire Maker Series with Expanded Nationwide Competition
Caesars Entertainment has announced the return of its Millionaire Maker Series, a large-scale gaming event launching in April 2026 and culminating in a two-day slot tournament finale in Las Vegas in April 2027. The updated program builds on the legacy of the original event while introducing new features, broader participation, and expanded access for Caesars Rewards members. For the first time, the competition will span more than 50 Caesars destinations across North America, along with digital platforms, making it the most widely accessible version of the event to date.
Caesars Entertainment Chief Marketing Officer Josh Jones said, “The Millionaire Maker is one of the most celebrated events ever offered by Caesars, and its return marks a major moment for our loyal Caesars Rewards members. This revitalized program brings together the legacy of the Millionaire Maker brand with new formats, digital participation, and even more opportunities for memorable moments and big wins.”
From April through December 2026, participants can qualify for the finale through branded slot tournaments and promotional drawings held both in-person and online. The Las Vegas finale will award more than $2 million in prizes, including $1 million each for the top two finalists, with total prize payouts exceeding $3.5 million across the full series. Originally launched in 2013 as a smaller regional initiative, the Millionaire Maker has evolved into a major cross-platform event that combines physical casino experiences with online gaming opportunities, reflecting Caesars’ broader push to integrate digital and on-property engagement.
Watch this Instagram reel to experience the excitement of Caesar’s Millionaire Maker Series here.
Visa Launches Enhanced Subscription Manager to Simplify Recurring Payments
Visa has introduced its Enhanced Subscription Manager, a new value-added service within its Digital Issuer Solutions platform, designed to help consumers better manage recurring charges and the growing number of subscription services. With global subscriptions expected to reach 12 billion by 2030, the solution addresses increasing demand for transparency and control by allowing users to view, track, switch, and cancel subscriptions directly within their banking apps. The service also provides alerts and insights, helping reduce unwanted charges while improving overall financial awareness.
Visa Global Head of Issuing Solutions, Kathleen Pierce-Gilmore, said, “Consumers today want clarity, control, and convenience when it comes to managing the subscriptions that touch so many parts of their lives. By enhancing subscription management capabilities with Digital Issuer Solutions, and expanding through strategic collaborations with companies like Pinwheel, we’re helping issuers deliver digital experiences that keep them top‑of‑wallet.”
Through a collaboration with Pinwheel, Visa enables issuers to integrate advanced subscription management capabilities, including card switching and cancellation across more than 100 major merchants. This integration strengthens customer engagement, reduces disputes, and supports long-term loyalty by delivering a seamless digital experience. Set to launch in North America in summer 2026, with expansion planned for additional regions, the Enhanced Subscription Manager reflects Visa’s broader effort to modernize financial tools and give consumers greater control over recurring spending.
Read all about it here.
Mountain Dew Baja Blast Launches Home Run Rewards for 2026 MLB Season
Mountain Dew Baja Blast is kicking off the 2026 Major League Baseball season with a nationwide fan promotion that rewards big moments on the field. Beginning with Opening Day, any home run hit at least 420 feet during the regular season will trigger a free Baja Blast for fans who sign up online and add a digital pass to their mobile wallet. Participants can redeem their free drink the following day, up to five times during the season. Fans can also track qualifying home runs in real time through an online leaderboard, making it easy to stay engaged with the promotion throughout the season.
PepsiCo Beverages U.S. Vice President of Marketing for Mountain Dew, Michael Smith, said, “Baseball is built on big moments – big hits, big catches, and big swings – and Mountain Dew Baja Blast is bringing the big sips to match. From rewarding 420-foot home runs with ‘Get a Baja for a Blast’ to teaming up with Rawlings on a limited-edition glove, we’re giving fans more ways to celebrate the biggest home runs throughout the season.”
To build on the excitement, Mountain Dew Baja Blast has partnered with Rawlings to release a limited-edition baseball glove inspired by the drink’s signature look. Made with premium materials, the glove features a bold teal design with bright accents that reflect the brand’s tropical lime identity. The collaboration blends baseball tradition with modern branding and is available for purchase online. Together, the promotion and product launch aim to give fans new ways to celebrate standout plays and stay connected to the game all season long.
Learn more here.
Original Article Links:
Caesars Entertainment Launches Return of Millionaire Maker Series for Caesars Rewards® Members
Visa Launches Enhanced Subscription Manager, Giving Consumers Greater Control Over Recurring Payments
Mountain Dew® Baja Blast® Knocks It Out of the Park With 'Get a Baja for a Blast' Fan Promotion for the 2026 MLB Season