Brand Keys Identifies a New Model for Brand Loyalty
Brand Keys determined a new type of normal for brand loyalty, according to the 2023 Customer Loyalty Engagement Index. The study found that the marketplace is normalizing, but what normal looks like changed in wake of the Covid-19 pandemic.
This new normal relies on personalization to address the gap between consumer desire and brand delivery. As brands consider how to develop customer loyalty, they must tailor offerings to their customers, whose expectations are more often emotional....