General Mills Unlocks Mobile Rewards with Back-To-School Campaign
Fooddive.com says that General Mills started a mobile-based campaign that offers students and schools a chance to win rewards during back-to-school season. The marketer of brands such as Cheerios, Yoplait and Nature Valley launched the "Unlock Brighter Futures" effort as part of its Box Tops for Education initiative to raise money for schools.
With more people shopping for groceries online since the onset of the pandemic, the campaign includes a new integration....