Loyalty360 Reads: Amped Fitness and Red Bull Team on Member Experiences, Blue Rewards and Dollarama Partner on Rewards Program, and Captain D’s and PepsiCo Offering Alaska Cruise Sweepstakes

Amped Fitness and Red Bull Team Up to Deliver Elevated Fitness Experiences Nationwide 

Key takeaways: 

• Amped Fitness and Red Bull have partnered to create new member experiences, activations and events nationwide. 

• Planned initiatives include fitness challenges, giveaways, grand openings, social content, and in-club brand integrations. 

• The collaboration supports Amped Fitness’ focus on immersive, community-driven fitness experiences. 

Amped Fitness® is expanding its commitment to experience-driven fitness through a new partnership with Red Bull®, bringing a series of member-focused activations, events and brand experiences to clubs across the country. The collaboration will introduce opportunities such as fitness challenges, giveaways, grand opening celebrations, social content, in-club integrations and community events designed to engage members both inside and outside the gym. By partnering with Red Bull, the rapidly growing fitness brand aims to create memorable moments that strengthen member connections, enhance the club experience and further distinguish Amped Fitness as a leader in delivering affordable fitness experiences that go beyond the traditional gym model. 

Why it matters: 

• Members will gain access to more engaging and memorable experiences beyond traditional workouts. 

• The partnership aligns two brands known for energy, performance, and lifestyle-focused experiences. 

• It helps Amped Fitness strengthen its differentiation as it continues expanding across the U.S. and redefining the low-price fitness category. 

Learn more here.

Blue Rewards and Dollarama Partner to Deliver More Everyday Value for Canadians 

Key takeaways: 

• Blue Rewards and Dollarama have launched a multi-year exclusive partnership focused on helping Canadians earn rewards on everyday purchases. 

• Members can earn Points on qualifying purchases of $20 or more at more than 1,700 Dollarama stores nationwide. 

• BMO Blue Rewards Mastercard cardholders can earn 10x the Points on eligible Dollarama purchases. 

Blue Rewards has announced a new multi-year exclusive partnership with Dollarama, giving Canadians more opportunities to earn rewards on everyday purchases while helping them stretch their budgets further. Through the collaboration, Blue Rewards members with a linked payment card can earn Points on qualifying purchases of $20 or more at more than 1,700 Dollarama locations across Canada, while BMO Blue Rewards Mastercard cardholders can earn 10x the Points on eligible Dollarama purchases. The partnership reflects both companies’ commitment to affordability and accessibility, allowing Canadians to turn routine spending on essential items into meaningful rewards and greater value as they navigate everyday financial decisions. 

Why It Matters 

• The partnership helps Canadians maximize value from everyday spending amid ongoing affordability concerns. 

• Members can earn rewards on essential purchases at one of Canada’s most accessible retail chains. 

• It expands the Blue Rewards ecosystem, giving members more opportunities to turn routine purchases into financial benefits. 

Learn more here.

Captain D’s and PepsiCo Launch Alaska Family Cruise Sweepstakes 

Key takeaways: 

• Captain D’s and PepsiCo have launched the Alaska Family Cruise Sweepstakes, offering one winner and five guests an Alaska vacation package. 

• The promotion supports the nationwide rollout of Captain D’s wild-caught fish sourced from Alaska. 

• Guests can enter by purchasing a Pepsi-Cola beverage with their meal at participating locations and submitting their receipt. 

Captain D’s and PepsiCo are celebrating America’s fishing heritage, family traditions and the launch of Captain D’s new wild-caught Alaska fish with the Alaska Family Cruise Sweepstakes. Running through July 27, the promotion gives guests the chance to win a family vacation package featuring a seven-night Alaska cruise for six, roundtrip airfare to Seattle, hotel accommodations and a $3,000 travel stipend. To enter, guests can purchase any Pepsi-Cola® beverage with a meal at participating Captain D’s locations and submit their receipt through the sweepstakes entry process. The partnership highlights both brands’ commitment to creating memorable family experiences while shining a spotlight on responsibly sourced seafood from Alaska and the American fishing communities that help bring it to tables nationwide. 

Why It Matters 

• The campaign celebrates American fishing heritage, sustainable U.S. seafood sourcing and family traditions. 

• It reinforces Captain D’s commitment to serving responsibly sourced seafood from Alaska. 

• The partnership creates a unique consumer experience that connects food, travel and family memories through two iconic American brands. 

Learn more here.