Loyalzoo, the UK’s first cloud-based loyalty app for independent shops and eateries has announced the success of its first crowdfunding campaign. Aimed at raising £120,000, the Seedrs campaign hit its target less than 24 hours after going public.
The rush to invest exceeded even the bullish expectations of Loyalzoo’s founders.
Based in Chiswick, West London, Loyalzoo offers a loyalty app to independent merchants as a replacement for traditional loyalty cards. Many big retailers such as Starbucks are getting rid of their....