Loyalty Reads: Mercedes Becomes Part of the AI, Consumers Warm Up to Providing More Zero-Party Data, Velvet Taco Rewards Its Top VIPS, and more
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Mercedes Joins the AI Revolution   The luxury vehicle brand teams with Microsoft to add ChatGPT to voice commands  If you need more proof that we are living in the age of artificial intelligence, here it is. Mercedes announced this week they will begin beta testing an integration of the ChatGPT generative AI function with its MBUX Voice Assistant in more than 900,000 vehicles. According to a recent press release the carmaker is integrating ChatGPT through Azure OpenAI Service, with plans to leverage the enterprise-grade....

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