Enticent’s flagship application, StickyFish, is a points-based loyalty program with multiple databases collecting data from surveys, music testing, contests and flash-based gaming. StickyFish also allows clients to create consumer loyalty programs around actions like appointment viewing or listening to media, reading promotional emails, attending station events, Web surfing and e-commerce.
Another Enticent property, FanClub, offers many of the same loyalty-building services—including surveys, music testing, contests, email marketing—without the points-based accounting system. FanClub performs the same kind of database operations using data from password-protected areas of radio stations’ consumer Web sites.
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