Following pandemic shutdowns, supply chain issues, market disruptions, staffing shortages, and inflation concerns, consumers in the current market face a lot of economic uncertainty. From buying a home to the cost of eggs, costs are unstable. Consumers are being more careful with spending, and brands hoping to earn that business need to provide meaningful value beyond the transaction.
Loyalty360 spoke with Steve Palladino, Chief Revenue Officer of Group FIO; Tom Madden, Managing Partner, Customer Loyalty & CRM of ICF Next; and....