Cassie Preston, Director of Client Services, CRM, and Loyalty at Baesman, recently hosted a Webinar entitled “Finding the Right Technology Partner for your Loyalty Program” where she discussed loyalty platforms and customer expectations, tips for choosing the right technology partner, the importance of data in a loyalty platform, and the dos and don’ts of selecting a loyalty provider.
Loyalty360 CEO Mark Johnson met with Preston to discuss the webinar, and what brands can do to choose the right loyalty platform and....