Last year, Hilton Hotels & Resorts launched its newest customer loyalty initiative: Automatic Space-Available Upgrades. In the initiative, Elite, Gold, and Diamond Hilton Honors loyalty program members are automatically given room upgrades — an innovation in the hospitality industry. Space-Available Upgrades are focused on the luxury lifestyle and full-service hotels, which possess an upgrade path that the business and travel-focused locations do not have.
While the offering surprises and delights guests, the Hilton Honors....