Today’s consumers are more conscious of their plastic use than ever before. Brands seeking to win long-term loyalty should keep this in mind, as eco-minded consumers are most likely to repeatedly purchase products that they believe have a reduced negative impact on the environment. Because of this, we’re seeing many brands reduce their use of single-use plastics. One brand is committing to this strategy in a big way.
Hasbro has announced that, beginning in 2020, it plans to begin phasing out plastic from new product....