Lay's announces a new global initiative, Lay's RePlay, to bring joy to deserving communities around the world through the power of football. Lay's has partnered with the UEFA Foundation for children and streetfootballworld to reuse empty chip packs to help create sustainable football pitches, uniting communities and driving positive outcomes for people and the planet.
Sebnem Erim, VP, Marketing, Global Foods, PepsiCo comments, "Providing people with joy one chip and one bag at a time is at the heart of our brand....