Loyalty360 has announced the finalists for the 2026 Loyalty360 Awards, recognizing brands advancing innovation and excellence in customer loyalty. Winners will be determined by attendees at the upcoming Loyalty Expo in Orlando, May 12–14, where leading organizations will be recognized for shaping the future of customer engagement. This year’s finalists represent a broad cross-section of industries and reflect the growing importance of loyalty as a driver of trust, growth, and long-term customer value. From personalization and analytics to program design, employee engagement, and emerging technologies, the awards highlight organizations pushing the discipline forward through innovation and measurable impact.
The finalists for the 2026 Loyalty360 Awards are as follows:
Brand-to-Brand Program Partnerships
- Petro-Canada
- Wyndham Hotels & Resorts
- TripAdvisor
- Disney+
- WestJet
Creative Campaign and Communications
- Great Clips
- Victoria’s Secret
- JetBlue
- Frontier Airlines
- Burger King
- USAA
Customer Analytics, Insights, and Metrics
- PetSmart
- Amtrak
- NCSECU
- American Eagle Outfitters
- Audience Rewards
Customer Experience Strategy
- Hilton
- SharkNinja
- CAVA
- ExxonMobil
Customer Loyalty Strategy
- Tao Group
- PNC
- Progressive
- TELUS
- Scooter’s Coffee
Customer Loyalty Transformation
- MGM
- Hilton
- Nothing Bundt Cakes
- Burger King
- Tropical Smoothie Café
- Bank of America
Excellence in Gamification
- Weigel’s
- Chipotle
- Nestle Purina Petcare
- Hasbro
- Burger King
Loyalty Program Design
- Nestle Purina Petcare
- Victoria’s Secret
- Bank of America
- Cleveland Orchestra
- Choice Hotels
New Loyalty Program Launch
- Petro-Canada
- Cleveland Cavaliers
- NCSECU
- Simon
- Cruises.com
- Chatters
Offer, Incentive, and Reward Design
- Hertz
- Tao Group
- Firehouse Subs
- Taco Bell
- Chipotle
Personalization Strategy and Innovation
- WingStop
- Taco Bell
- ExxonMobil
- Boehringer Ingelheim
Technology and Trends
- Albertsons
- CAVA
- MANSCAPED
B2B Customer Loyalty
- Ferguson
- Resideo
- Nestle Purina Petcare
- Boehringer Ingelheim
- Bank of America
Co-Brand/Private Label Credit Card Offerings
- MGM
- Frontier Airlines
- WestJet
- Amtrak
- American Eagle
Corporate Social Responsibility
- PetSmart
- Firehouse Subs
- TELUS
- Tropical Smoothie Café
Employee Engagement and Impact
- PNC
- PetSmart
- Boehringer Ingelheim
- Bank of America
- Weigel’s
Global Loyalty Program
- Hertz
- Deutsche Telekom
- Hasbro
Premium and Subscription Loyalty
- GNC
- Wyndham
- UFC
- Butcher Box
- MANSCAPED
Best Supplier Innovation
- Hightouch
- Kobie
- Tillo
- Vibes
- Epsilon
Loyalty360 Champions of Customer Loyalty
- Victoria Dravneek – PNC
- Brad Anderson – Hilton
- Anil Mansukhani – MGM
- J.R. Slubowski – Kobie
Loyalty360 Emerging Loyalty Leader
- Laura Gonzalez – Ferguson
- Danielle Golinski – Wyndham
- John Yost – PNC
- Blake Thomas - USAA
As the customer loyalty landscape continues to evolve, these finalists represent the brands and leaders helping shape its future through innovation, strategy, and a commitment to stronger customer relationships. Congratulations to all finalists in the 2026 Loyalty360 Awards.
There is still time to register for the upcoming Loyalty Expo in Orlando, where attendees can hear directly from finalists as they present their award submissions in person and participate in selecting this year’s winners. Register and find the expo agenda
here.
For those unable to attend in person, select virtual awards presentations will also be available to members and virtual attendees, offering additional opportunities to engage with award finalists and gain insights into the strategies and innovations driving customer loyalty forward. Sign up
here.
About Loyalty360
Loyalty360 is the only objective community for customer loyalty, which seeks to enable and encourage dialogue among industry leaders. Through a unique blend of content, collaboration, and diverse learning opportunities, we've created a network of brands and technology providers that represent some of the best voices that the customer loyalty industry has to offer. Visit us at Loyalty360.org or follow us @Loyalty360.
About Loyalty Expo
Loyalty Expo is a VoC-driven, best-practice-focused customer loyalty and reward conference. Market leaders share their experiences and insights on customer retention strategies and trends. In addition, the Expo provides the knowledge necessary to guide customers on the path to loyalty and has earned a reputation as one of the industry’s premier events.