American moms make 80% of all discretionary purchases - 90% of all food, 55% of consumer electronics and 65% of all car purchases - and 35 million of them are actively engaged online.
What do they do online? Most have a social media profile (86%), three quarters research products and services before making a purchase and over half read blogs regularly (52%).
According to a new report from Big Fuel, these Connected Moms command new rules of engagement. No longer can “push marketing” be implemented, instead Connected Moms want to be engaged through “honest, respectful conversation”.
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