In a new campaign launched by omnichannel women’s apparel retailer J.Jill, Inc., customers are promised an improved shopping experience, whether shopping online or in-store. The campaign, One Wardrobe. No Limits., recognizes women’s vibrant lives and seeks to meet their clothing needs in all aspects of life.
Data and insights shaped the brand’s campaign efforts, informed by feedback collected from customers during a three-year period. Additionally, J.Jill partnered with Wakefield Research in a survey of 1,000....