A major trend in loyalty today is the strategic use of partnerships to enhance loyalty offerings. If a brand knows its customers, it can use a partnership to offer enticing rewards from another brand to keep them engaged. Now, we’re seeing a bank and an airline unite to reward consumers.
Chase Card Services, a division of JPMorgan Chase Bank, and Emirates are bringing international destinations closer for cardmembers with the addition of Emirates Skywards as the latest Chase Ultimate Rewards points transfer partner. Eligible....