Deepening customer relationships through its loyalty program has helped raise the level of brand loyalty at 1-800-Flowers.com.
A successful loyalty program can be a key differentiator for a brand, and officials at 1-800-Flowers.com have found that to be the case.
“About three years ago, we launched Celebrations Passport,” Tony Chivari, Senior Vice President of Enterprise Marketing and Customer Insight, explained to Loyalty360. “That’s our loyalty program that provides members with free standard....