Nunwood’s 2013 Customer Excellence Experience report examined the customer experience provided by 260 well-known brands, and 76 of the top 100 ranked companies were British.
John Lewis overtook Amazon to take the top spot, while Starbucks and The Co-operative Bank saw a drop in their rankings.
Butlins rose to 14th place after investing £38 million in a new hotel complex and water park, and budget supermarkets Aldi and Lidl also shot up the leaderboard.
The results of the study were determined using feedback from 7,481....