Traditional advertising—things like print and TV ads—may not be dead, but they are almost certainly on life support. With the inundation of marketing from seemingly all angles, customers have become desensitized and, worse, disengaged from all but the most innovative advertisement. How, then, can companies continue to reach an increasingly skeptical and informed consumer base?
The answer may lie in the simple virtues of value and interactivity. Such was the focus of “The Future of Advertising: Defining the New....