AmEx today announced a new line of business, LoyaltyEdge, a day after the credit card giant reported it had nearly tripled net income in the fourth quarter, compared to the previous year.
In 2009, American Express was ranked highest in customer satisfaction among credit card companies by J.D. Power and Associates for the third consecutive year.
AmEx now wants to offer its expertise derived from rewards program successes and effective co-branding projects.
LoyaltyEdge will provide a “one-stop shop” that includes designing of a....