American Eagle has announced the launch of its #AExME Back to School (BTS) ’20 Campaign. For this campaign, American Eagle has cast young people with a passion for dance for its virtually-produced campaign inspired by TikTok. The campaign was directed, shot, and produced entirely through Zoom, as well as cellphone, polaroid, and camera film capture. There were virtual tutorials that would have typically happened in person, like hair and makeup. The cast shot all the content all in American Eagle attire.
“At AE, we are....