Officials at adidas Football (soccer to U.S. fans) wanted to appeal to its grassroots community of fans through a current and relevant technology that will elevate customer engagement.
As a result, adidas Football, with a big assist from NewStore, the mobile retail platform founded by Demandware creator Stephan Schambach, launched a new concept of football shoes sold through an exclusive and innovative platform: The adidas GLITCH app.
Michael Waldron, vice president of marketing, NewStore, told Loyalty360 that by identifying the....