AIR MILES® is responding to Canadians’ evolving shopping needs by unveiling a suite of enhancements to its AIR MILES® Reward Program™. The refreshed program aims to provide greater value and flexibility to Canadian consumers and align with their evolving shopping habits.
“How we buy groceries, everyday essentials, and little luxuries is shifting, and we believe the way brands reward Canadians needs to change to keep pace. Consumers are looking for programs that give them greater flexibility and help....