Why Rewards Programs Struggle to Drive Engagement (Even When the Rewards Are Strong)

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Organizations invest heavily in employee rewards programs with incentives that, on paper, should keep employees engaged. Cash bonuses, gift cards, even high-value travel experiences: everything looks right, and yet, engagement doesn’t always follow. Participation levels off. Redemption rates don’t quite match expectations. Employees see the value, but the program itself doesn’t consistently generate the kind of energy or repeat interaction....