The Role of AI in Social Media

LISTEN TO THIS ARTICLE
0:00 / 0:00

While AI content may seem like an increasing part of one’s social media diet, if you’ve been on a social media platform in the past decade, you’ve likely come across some form of artificial intelligence. In social media marketing, this includes the use of advanced technologies, including machine learning and natural language processing, to analyze user data and interactions on social platforms, and increasingly, the use of LLMs for content generation, editing, and testing. ....