Welcome to our 2026 Incentive Marketing Series: a year-long exploration designed to help brands rethink how they plan, execute, and measure incentive programs in an increasingly digital, data-driven economy. Incentives are no longer tactical add-ons or year-end budget line items; they are strategic growth levers that influence behavior, loyalty, and performance across customers, channel partners, and employees. Each article in the series will deliver practical insights, clear....