Black Friday and Cyber Monday (BFCM) used to be a single weekend of frenzied shopping. Today, the peak shopping season often spans a full week—and in many cases, the entire month of November—as brands launch campaigns early and extend them well beyond the big days.
For retailers, this window often makes or breaks annual revenue targets each year and its importance is only growing. In 2024, U.S. holiday sales reached $241.4 billion, nearly $20 billion more than the year before.....