If all consumers had the same wants, concerns, motivations, and sticking points, designing a rewards program would likely be a pretty simple task. However, that conformity could also turn the world into a boring, monolithic place—and nobody wants that.
In reality, every potential rewards program member is a little different; even within any given demographic, there exists a rich variety of differing personality traits, needs, and desires. By harnessing AI and making the most of the....