In the ever-evolving landscape of loyalty programs, distinguishing between fleeting trends and essential features is important. Kobie’s 2024 Consumer Research Report examines the latest innovations and their impact on member loyalty, helping brands navigate the balance between shiny objects and table stakes.
Rejecting the Unfamiliar
The report highlights that members are often skeptical of new innovations like generative AI, NFTs, and the metaverse. These features were....