Retail and consumer goods are grappling with the opportunities and impact of mass consumer adoption of AI in 2026, and every industry conference is offering packed agendas of AI-related topics. Shoptalk Spring was no exception. There’s been a noted change in tone among brand executives, including more humility, recognition of uncertainty, and realistic reflection on how they are trying to operationalize AI in their organizations. It’s not just “AI is big.” Rather, it....