What goes into building a 38+ million member-strong loyalty program? It’s something Emeline Berlind, Sephora’s Senior Vice President and General Manager of Loyalty, knows all about. Sephora’s Beauty Insider program is both a consumer and loyalty industry favorite, and is regularly referred to as a best-in-class example in the retail and ecommerce space.
As part of their ongoing series of podcasts in collaboration with Retail Dive, “Redefining Incentives&rdquo....