If you run a loyalty program in financial services, you already know travel rewards work. Your members know it too. They are consolidating spend, chasing milestones, and choosing your card over a competitor's because of where it can take them. The problem isn't performance. The problem is proof.
Budget season arrives, and suddenly, a program that is quietly driving incremental spend, reducing churn, and winning share of wallet has to justify its existence against a spreadsheet....