Mastering the Art of Measuring Customer Loyalty

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Once you launch your loyalty program the work isn’t done just yet. Measuring data is crucial to running a successful loyalty program. There are multiple key performance indicators (KPI) that you can use to measure your success throughout your program's lifetime. Here is a quick guide on how to use these 5 KPI’s to identify how your program is running, where it needs some work, and new opportunities to look into to keep your customers engaged.    Redemption....