Loyalty Programs in Financial Services: Existing and Emerging Trends

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Financial services are in a brave new world, with technology — and a focus on customer engagement and frictionless services — at the forefront. There used to be days when the financial services industry revolved around two primary activities: intermediation and transformation. The former refers to the intermediary role financial services providers play between stakeholders, depositors, borrowers, tax-payers, etc., while the latter points to their role in turning short-term funds....