Loyalty has always been about building lasting relationships, but the rules of engagement are shifting. In today’s low-attention economy, consumer attention is both the scarcest and most valuable resource for loyalty leaders. Endless notifications, short-form videos, and constant digital noise mean that programs relying on lengthy emails, complex catalogs, or delayed gratification now risk losing members in a matter of seconds.
Competing for Attention in a TikTok Era
Platforms....