Customer loyalty is one of the most valuable assets a brand can cultivate, but when loyalty members go silent, they become more of a liability than a benefit. Nearly 50% of loyalty program members are inactive, which not only creates an ongoing financial burden due to unredeemed points but also presents a growing security risk.
Dormant accounts are often targets for fraud, with loyalty-related cyberattacks on the rise. In fact, an estimated $140 billion in loyalty rewards....