How Brands Can Win Over Novelty-Seeking Travelers

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Despite economic uncertainty, we’re seeing travelers continue to prioritize vacations paired with a willingness to spend more on quality. Driven by the trend of intentional spending (where consumers prefer fewer but higher-quality trips), travelers and brands are leaning into the concept of novelty: seeking and offering experiences that feel new or unique. This is especially true for luxury travelers looking for authentic experiences that allow them to connect with local cultures and....