The Fourth of July weekend isn’t just about fireworks, BBQs, and inebriated renditions of The Star-Spangled Banner—it’s a major revenue opportunity for forward-thinking brands. Despite economic uncertainty and recession concerns, consumers continue to prioritize spending on special occasions. While they may cut costs by brewing coffee at home or skipping dessert when dining out, they’re still eager to splurge on cultural holidays.
A striking 87% of U.S. consumers....