I’ve spent most of my life building software. I’ve seen a lot of “this will change how we work” moments. Most didn’t.
Agentic AI is different.
Software engineering teams now ship entire products by directing agents rather than coding. The job looks nothing like it did five years ago.
We’ve been waiting for the same shift in marketing, but it’s harder. Marketing is subjective and emotive rather than objective and predictable. Not as easy to....