It was in the 1930s, with the Great Depression hammering down car sales, that the first automotive rewards program came into being. Chrysler pioneered the factory-to-dealer discounts, allocating funds directly to dealers, who could then offer cash-back deals and reduced prices to customers, effectively transferring the factory purchasing power to the local level. That was then, and this is now.
The automotive industry is undergoing the next fundamental shift, with tech disruptors....