Today’s enterprise marketers are overwhelmed. From web content and social media to sales enablement and email campaigns, the sheer volume of content demands has exploded. Yet the production models most organizations rely on haven’t evolved fast enough to keep up.
Too often, creative teams are overburdened, processes are slow, and bottlenecks abound. Internal teams stretch to capacity. External partners are expensive and inconsistent. Marketers spend more time chasing assets....