Building better loyalty programs: ingredients, challenges, and the dark side of storytelling
Beyond inspiration, here’s what it takes to design narrative loyalty programs that work — and the risks if they go wrong.
This article is part of a two-part series on how storytelling is redefining customer loyalty. Part 1 explores the art of storytelling and brand examples. Part 2 dives into the essential ingredients of narrative loyalty programs, the challenges, and what can go....