Marketers are struggling with new ways to uncover new customers, but they don’t have to be.
While retention strategies remain top-of-mind for many brands, finding new customers is important, too. The problem? Many brands don’t know which strategy will be most affective in finding them. Whether they don’t know who’s in-market for their product or they don’t have enough data to understand their best customers and find people like them, marketers may feel like....