Loyalty 360 Interview with Martie Woods, Vice President and Chief Experience Officer - Deluxe Corporation

Martie Woods is Vice President and Chief Experience Officer at Deluxe. With expertise in consumer psychology and buying behavior, Martie’s charge is to improve customer engagement and loyalty throughout the financial services industry. In her twelve years at Deluxe, Martie has been a leader in driving the company to focus on customer-centered decision-making and innovation.

Loyalty 360 had the privilege to hear from Martie Woods. Below she shares with us her perspective on key issues facing the loyalty industry today, the importance of examining the emotional element to buying behaviors and the first critical step behind creating consistent brand messaging across multiple channels.

What do you think is the most important issue relating to customer loyalty and retention?