I’m here at the Loyalty 360 Expo, getting the current state of loyalty and loyalty programs. Several organizations have conducted research within the last year:

A) Making the case for loyalty:

    * 68% of new sales come from current customers
    * The purpose of investing in a loyalty program? (multi-select)
          o - Customer retention — 58%
          o - Profitability/Revenue — 48%
          o - Customer Engagement — 37%
    * 47% of surveyed consumers said that loyalty programs modify when and where they shop
    * 38% of surveyed consumers said that loyalty programs modify the brands they purchase
    * 78% say they have timed purchases, given their card to others, etc., in order to earn more points