Only 25 percent of customers feel "very loyal" to their preferred brands, according to Tim Suther, chief customer and strategy officer at Acxiom. Worse, 25 percent feel no loyalty at all.

How can companies build customer loyalty in this time of customer promiscuity? During his presentation at Loyalty 360's Loyalty Expo 2012 this morning, Suther offered these five tips:

Cultivate your own proprietary insight. Companies have a wealth of data about their customers that their competitors don't have; they should use it to their advantage to build retention, loyalty, and new sales from existing customers.

Leverage the intersection of insights. Businesses should take their own customer data and integrate it with that of their partners to maximize the insights they can gain and use to communicate relevantly with customers in their preferred channels at the optimal time.

Think inside out. Understand customer value and apply it at the moment of truth: when customers are engaging with the brand. Do the same with the prospects who have attributes similar to most valuable customers...